Renamed and Rebranded

Over the past few weeks I have become more and more frustrated with the name “WP Limits”. The original idea a couple years ago was that I would write a blog that featured ideas on how to push the limits of WordPress, hence the name WP Limits (it made sense at the time).

Since then I didn’t blog as much as I would have liked, but did build up a reasonable Twitter following, and some traffic to the site. Since deciding to move into WordPress theme development I have felt the need for a new name that is easier to pronounce (the WP part trips off the tongue), more memorable, and most importantly, easier to brand.

So, with pleasure, I am introducing Legend. Or Legend Themes, as it will probably be more commonly known.

The logistics of the switch.

  • Company Names. I threw out a lot of ideas that I thought were good, but ultimately not great.
  • Domain Names. It is so frustrating how many good domain names are taken, but not actually used. The iPhone app Domain Scout was very handy for quickly checking if a name would work.
  • Twitter User names. Several options for good domain names didn’t have an open Twitter account. One that I really wanted hadn’t been used since 2007, and the owner didn’t respond to any contact attempts. Does anyone know if Twitter has a policy on removing old accounts?
  • The Re-design. It actually went very quickly. Once I had the name I ran through a couple quick concepts, settled on the one you see now, and had it coded within a few hours (I used the Refresh theme as a starting point, so coding was very fast).
  • Moving. The actual painful part was switching the site, old blog posts, theme demos, and everything else over to the new name and domain. It was mostly just tedious busy work. Though I am very glad I made the switch early, as it would have been twice as hard in another couple months.

Note: Sometime in the next few days the Twitter account @WPlimits will be switched to become @ThemeLegend @LegendThemes. I hope to give plenty of warning before hand so it isn’t too confusing.

What do you think?

Do you think I made the right choice in renaming the company?

Announcing: WordPress Theme Store

I am very pleased to announce that WP Limits is launching a  WordPress theme store. Over the past couple of months we have been working hard to design and develop a great set of themes to kick start this new venture.

Our Themes

Here are the great themes we are launching with:

  • Dynamic Business
    A CMS theme designed to help you easily create business sites.
  • Knowledge
    Knowledge turns WordPress into a knowledge base or wiki site.
  • Emphasis
    A free blogging theme with an emphasis on content.

Expect a new theme to be released every 2-3 weeks, with teaser the week before a release. Of course our themes are all released under the GPL license so you are free to modify and distribute as you please.

General Questions

Why another theme store?

WP Limits has been known in the community for over a year for pushing the limits of what is possible with WordPress, now the idea is to take that knowledge into the theme market. More friendly competition will mean that theme quality will continue to go up and more innovation will take place. I am looking forward to seeing what we can contribute to the community over the next several years.

What about support?

To start out to get support for our themes you can visit our support page. In the near future we will be adding support forums and user accounts.

How do we maintain quality?

We have a team of beta testers who review each of our themes before launch. If issues do come up we are fix them promptly and updated themes will be available for download. If you have suggestions for how we can improve our themes please let us know.


View our Themes »


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Update: On March 24th, 2010 WP Limits was renamed to Legend Themes.